A Rolling Stone Garners No Credit
How does it feel?
Talking about solutions to the global warming problem is a lot like talking to guys about sex or your ex-wife about alimony - whatever you do, it’s never enough.
Rolling Stone magazine put out it’s first green issue featuring articles by Al Gore (My Favorite Recipe for Chocolate Cake) and Robert F. Kennedy, Jr. (How to Maintain Your Green Credentials While Drilling for Oil).
In addition, the magazine is printed on “carbon neutral” paper made by a company in Canada using a process that the company says adds no carbon dioxide to the atmosphere in the process.
The New York Times notes that:
The paper, which is considerably thinner than what Rolling Stone uses now, is made by a Canadian mill, Catalyst Paper, that the magazine says has reduced greenhouse-gas emissions by 82 percent since 2005 and been cited by the World Wildlife Fund for its conservation efforts.
To me, that seems like an effort to go above and beyond the standard corporate green posturing and is certainly more than what any other major magazine seems to have done.
Instead of being congratulated for its voluntary efforts, Rolling Stone has come under criticism from global warming advocates because the paper is not made with any recycled content.
Way to be supportive, climate change activists. Rolling Stone has consented to dress up, role play and let you film it and now you’re giving the magazine grief because it refuses to do anal.
When you start talking about purchasing carbon offsets and taxing profits to pay for green projects, the money involved is going to end up somewhere. Where there’s guilt-money floating around, you’re bound to attract a certain group with a morally-neutral footprint.
It’s an unfortunate fact that some of the species that are thriving as the planet warms are opportunistic bottom-feeders.
global warming, climate change, Rolling Stone, Al Gore, Robert F. Kennedy, Jr., chocolate cake, oil drilling, sex, alimony, role play, anal
June 12th, 2007 at 3:51 pm
OUCH. I might just throw out my hairspray after reading this!
June 12th, 2007 at 5:03 pm
It’s not because of the paper, it’s because the paper is made in Canada. It’s always Blame Canada, right?
But I agree with you. Completely.